SWEET's founder, Soshichiro Watanabe, moved to Seattle in the early 1900s to pursue his dreams and ideals.After working as a migrant worker and trainee, he founded SWEET Bakery Seattle in 1913, but decided to return to Matsumoto City 10 years later.

To commemorate the 110th anniversary of that original store in Seattle we have begun to rediscover those traditional American sweets we were once known for. Our American chef, who came to Japan 40 years ago, is creating those simple down-to-earth recipes often using the fresh ingredients of Shinshu.;